DMK Group with new booth concept at ANUGA
The right environment for personal dialog
The world's leading trade fair for food and beverages is an important platform for DMK to once again enter into personal dialog with existing and potential customers as well as other interested visitors after the corona-related restrictions of recent years. This year, for the first time, the company is launching a completely new booth concept that offers a perfect mix of event and market hall character and, with its feel-good atmosphere, creates a space for open exchange with guests and visitors. With show cooking by the well-known professional chef and impulse giver Heiko Antoniewicz, visitors will get a comprehensive impression of the extensive range of products on offer and can experience the many different ways in which the products can be used.
The focus will be on the foodservice and retail distribution channels in particular, as well as on the company's expertise as a supplier to industrial customers.
Plant-based products remain on trend
After the DMK Group presented its first own plant-based products at the last Anuga in 2021, this year the company is focusing in particular on the application properties of the products - for example, for the foodservice sector with the MILRAM Gouda alternative vegan rasp for hot application or the MILRAM chocolate pudding based on oats. For the retail sector, DMK is presenting the new plant-based spreads in three varieties: natural, spring herbs and paprika, as well as the vegan grated cheeses Pizza-Zeit and Auflauf-Zeit under the MILRAM brand.
Full assortment for the international market
For international customers, the Oldenburger brand will present the new brand communication for retailers as well as the full range of UHT milk, UHT cream, condensed milk, cheese and butter. Oldenburger Professional also has new products to offer foodservice users worldwide: in addition to classic desserts such as panna cotta and crème brûlée, as well as a performance UHT cream, especially for patisserie and beverage applications. White and Red Cheddar will soon be launched in 3kg loaves, perfect for preparing burgers.
Application inspiration for foodservice and industry
For professional chefs in the food service industry, MILRAM Food-Service, like OldenburgerProfessional, is focusing on popular international desserts. MILRAM Greek-style yogurt also provides creative ideas, and other products from the classic range offer a wide range of possible applications for the out-of-home market. The team from DMK's Industry Business Unit is particularly keen to provide trade fair visitors with expertise in the products on offer and an in-depth understanding of the wide range of possible applications. Products are also presented that can be individualized and tailored entirely to the respective customer needs.
Trendy products for customers and consumers
Another product highlight is the diverse MILRAM porridge varieties with whole grain oats, which set a delicious trend in the classic segment both hot and cold.
Overall, variety is playing an increasingly important role for customers and consumers. Trendy cheese varieties such as cheddar now achieve relevant market shares and appeal particularly to younger buyers. DMK is addressing this trend in all distribution channels and presenting the popular variety in various application areas.