Building a trend community for the professional gastronomy scene

DMK is on top of the latest trends, a fact that was again obvious at the INTERGASTRA trade fair, as chefs heaped praise on two new products, MILRAM Porridge and Milkshake. Our brand new DMK trendscouting app, unique in the food service sector, has made waves throughout the industry. The subject of much interest, it was developed for the sector together with Kristin Mitlewski, the Group strategy team contact for trend management.
The DMK Trend-scouting App is an exciting addition to DMK’s Trend Radar, which brings together trends observed around the globe - and now, increasingly, from the restaurant scene too. The aim is to work together with the community to identify trends early on, and evaluate them to spot opportunities for innovation. Sven Kreitz, Head of Marketing Food Service, and his team are busy building a broad network.

In a pilot phase, the DMK Trend-scouting App was first presented at the MILRAM chefs’ meeting, and also at the Internorga 2019. The cooks have been part of our community right from the outset and can use the app to check out the latest trends.
The network has been expanded to include trend scouts and gastronomy experts such as celebrity chef Heiko Antoniewicz. A team evaluated the pilot group’s initial trend scouting results and further developed the app, so it can now be used by experts to network and identify the latest market trends and developments. And if you are also interested in new products and innovation in the food industry, and have a good nose for trends, then join the community. 
The app is free and can be downloaded from the Play or App store. (Search term: DMK Group: Trendscouting)