Osterland - Yummy pudding
Osterland red fruit pudding is a well-loved dessert many recall from their childhoods and still enjoy today
Osterland red fruit pudding is a well-loved dessert many recall from their childhoods and still enjoy today. Retailers have been selling the berry-packed treat in 1-kilo packages since March, along with the vanilla dessert sauce that goes so well with it, in a 500-ml package.
Osterland red fruit pudding and the perfect dessert sauce to match – now available in bumper packaging that’s going down a treat with shoppers.
The Osterland brand originated in eastern Germany. Now, the raspberry taste seems to be winning friends in western Germany too. The product was initially sold nationwide as a promotion but the 500 packages of each were often sold out in a week. “So far, the success of the product shows how popular red fruit pudding is among consumers and retail partners in the east,” says Hanna Sumbel, Senior Brand Manager Brand Retail. Sales of the classic dessert were accompanied by a radio advertisement from May 18 through to June 6, which also proved effective. “The products were sold out within days. We’re also happy that they created value that will benefit our farmers,” adds Hanna Sumbel.
