The International business unit exhibited at the Bakery China trade fair in Shanghai for the first time this year. The DMK China Team and General Manager Jason Chen presented Oldenburger Professional. “We are entering the food service business in China. Innovation will be key in order to succeed here in the future,” Chen said. Ken Kent, a local head chef also manned DMK’s stand and gave a live presentation of the products. The stand also offered visitors a chance to leaf through a booklet of specially-developed recipes, including “The Cake of Freiburg” or “Trio of Oldenburger”. Launched in 1997, the Bakery China is a leading event in the Asia Pacific region for the bakery and confectionary market. It ran from May 6–9 and displayed the latest innovations for manufacturing, sales, research and development and applications in the bakery sector, across 17 halls and 204,000 square meters. In total, 2,200 suppliers and manufacturers impressed 300,000 visitors from 110 countries with their newest wares.
