What makes a meaningful employer? All compa-nies ask themselves this question as it has a major effect on employees’ sense of belong-ing, their pride in the workplace, their achievements and how they shape the business going forward, day by day. For Irina Appelhoff, Head of Recruiting & Employer Branding, the core of how far people identify with the company lies in the development opportunities offered by DMK as well as in the employees themselves. “We have always placed great value on our culture at DMK, because only when our employees give their best with passion and team spirit can we create the best prod-ucts,” she says. “Colleagues who do their best for DMK every day and put their hearts and minds into their work help make this promise a reality.”