Sustainability matters greatly to the MILRAM brand, which aims to use recyclable packaging for products and reduce the amount of materials used as far as possible. Now, MILRAM sour cream and cottage cheese come without disposable lids, a step that saves around 39 tons of plastic every year. More information on the sustainability strategy will be available as of April on the lids themselves.
The screw caps on MILRAM buttermilk and kefir drinks are to change to tethered caps at the end of April, in order to become more environmentally friendly. The new design means the caps stay attached to the bottle. It comes ahead of an EU regulation requiring caps to be firmly attached to all non-refillable beverage bottles of up to three liters throughout Europe as of July 2024. The rule aims reduce the number of loose plastic lids and raise recycling rates.