Around the world with DMK
DMK found fans and friends at eight national and international trade fairs in the first four months of the year alone. It was a chance to wow people worldwide with new products, services and a whole new stand.

1 Horecava – trade fair for the hospitality industry in Amsterdam

DMK’s odyssey began in January at the HORECAVA in Amsterdam. Drawing some 61,000 visitors, it is the largest trade fair for the hospitality industry in the Netherlands. DMK positioned itself on the Dutch market by launching MILRAM Food Service with resounding success.

2 Intergastra – the leading trade fair for the hotel and gastronomy industry in Stuttgart

Next up was the INTERGASTRA in Stuttgart, the leading trade fair for the hotel and gastronomy industry, in February. The event covers 115,000 m² of exhibition space and with more than 1,200 exhibitors, it is the largest gathering of the industry in Germany. The focus was on three new products: MILRAM Hot Slices as a cheese alternative, VeJog alternative to yoghurt and the alternative sour cream.

3 Gulfood – the world’s largest food fair in Dubai

DMK also headed to Gulfood to show new Oldenburger Professional products for food service specialists and chefs from all over the world: Red & White Cheddar, which are ideal for combining with burgers and have a perfect melting texture. The company also presented its highly functional whipped and cooking creams. Plus, people saw the Oldenburger Professional Performance Sour Cream, a versatile product for use in sweet and savory dishes and can be served hot or cold.

4 Expo Sweet – Confectionery and ice cream trade fair in Warsaw

At the EXPO SWEET in Warsaw in February, DMK and Polish distributor Mlekoma Dairy promoted MILRAM Food Service as a partner, appealing to local professionals in the gastronomy industry. On offer: versatile, tried-andtested brand products for day-to-day cooking and baking, tailor-made services and impressive recipes.

5 Internorga – Leading international trade fair for the restaurant and hospitality industry in Hamburg

In March, DMK hit the INTERNORGA in Hamburg, the only international catering trade fair in Germany, providing a full overview of the restaurant and hospitality industry. From the fever for plant-based products to the latest in packaging & delivery, new designs and tabletop trends, innovative digital tools or artificial intelligence, the INTERNORGA is the place to see the dynamic developments in the business.

6 Food Ingredients China (FIC) – the top trade fair for food ingredients and additives in Shanghai

The FIC was a further highlight in March, an internationally renowned trade fair for food ingredients and additives in China, drawing domestic and international companies alike to find out more about food science and technology. It is an important platform for DMK Industry’s B2B ingredients business.

7 Food & Hotel Vietnam – trade fair for the hotel and catering industry in Ho Chi Minh City

FOOD & HOTEL Vietnam, also in March, is one of the leading trade fairs for food and beverages, hotels, bakeries, restaurants and the catering industry. The event attracted numerous retailers, investors and buyers, all on the lookout for innovation, business ideas, trends and technologies.

8 Food & Hotel Asia (FHA )

The FHA Food & Beverage is an annual trade fair held in Singapore in April that focuses on the dynamic food and beverage sector and brings together global suppliers and key buyers from throughout Asia and beyond. The event is a hub for exploring the latest fashions, innovations and top-quality products in the food and beverage industry.

A new stand for all seasons

Interview mit Sascha Bischoff, Senior Fairs & Events Manager, über die Entwicklung des neuen DMK-Messestand- Konzepts.

“How long did you work on the new design approach?”

“We began the development process a good one and a half years ago in late summer 2022.”

“You created a basic set-up that is then tailored to the individual needs of each trade fair?”

“Exactly! Around six months before the trade fair starts, we choose the individual details that best reflect the personality of the business unit or brand being presented.”

“Does that create synergies across DMK?”

“Definitely. We can work faster and more effectively, thanks to the fact that it’s centrally implemented by Corporate Communications.”

“What is the biggest challenge for you?”

“The first day of the trade fair. That is when everything must be ready. It needs perfect timing and project management from everyone involved.”