28.04.2020
The Consumer - What customers really want
When Hans-Georg Häusel talks about the average consumer, he is not particularly complimentary, calling shoppers spoiled, choosy, lazy and reluctant to think at all. Häusel should know: As a psychologist, he has been researching how consumer behaviour in the German retail sector has changed and developed over the decades. It has never been as complicated as it is nowadays.