The Cheese Expert
On average, a customer will spend €5.22 at the cheese counter – and the trend is upwards. Yet in recent years, the number of sales has been falling continuously. Could it be that the cheese counter is becoming obsolete in the age of convenience and snackification? A quick glance at the raw figures, however, shows that this drop-off cannot be attributed to age groups or certain target groups. So what are the reasons for this? In the DMK Group, people like Diana Manteufel-Siaty focus on precisely these kinds of questions.