Top marks for MILRAM cheese
Hard and semi-hard cheeses won through at the GfK Consumer Scan.
The Top Brand seal presented by the Lebensmittel Zeitung publication is one of the industry’s most coveted awards. MILRAM products performed particularly well in the hard and semi-hard cheese category and were celebrated as Top Brands. The award is not based on a jury’s decision, but the GfK Consumer Scan, a panel that evaluates the purchasing behavior of 30,000 households in Germany.
MILRAM hard and semi-hard cheeses such as Müritzer, Sylter and Northern Light had the highest increase in market share in percentage points in their category, with a growing number of buyers and positive sales development. The top brand award was presented for the 14th time in 2021.
Sibylle Fulbrecht, Marketing Manager Brand Retail Business Unit Brand.