The Top Brand seal presented by the Lebensmittel Zeitung publication is one of the industry’s most coveted awards. MILRAM products performed particularly well in the hard and semi-hard cheese category and were celebrated as Top Brands. The award is not based on a jury’s decision, but the GfK Consumer Scan, a panel that evaluates the purchasing behavior of 30,000 households in Germany.
MILRAM hard and semi-hard cheeses such as Müritzer, Sylter and Northern Light had the highest increase in market share in percentage points in their category, with a growing number of buyers and positive sales development. The top brand award was presented for the 14th time in 2021.
Sibylle Fulbrecht, Marketing Manager Brand Retail Business Unit Brand.