It might not be a big birthday but as Normi turns 66 this year, there is every reason to get the party started. For 66 years, calves, piglets, kids and lambs have all started their lives with NORMI. The company has stood for milk substitutes that are developed specially to meet the needs of young calves for all that time. “For me, NORMI has a special importance in the market as a premium manufacturer,” says Martin Bertels, the new sales manager for the brand. “The products are simple and safe to use and fulfill all the requirements for feeding that is natural and sustainable, thanks the raw material base. All farmers will find the right product that suits their requirements.” That has been the case ever since 1955 when Zeven first started making the milk substitute.
Since then, the company’s success has been based on three pillars, which have grown stronger and stronger through the years. The first is animal welfare. NORLAC markets the NORMI brand and is also responsible for developing special feed within the DMK Group. It works closely with renowned institutions in the animal nutrition research field, with the shared goal of creating products geared to best suit animals’ needs. The NORMI range also offers farmers milk substitutes with additional benefits, such as NORMI Calf Milk PLUS to aid digestion, or calf milk ASS TRIGOSAL to strengthen the respiratory tract.
NORLAC’s management has also steered the company with great foresight over the years and that is the second pillar of the company’s success. Take the Weser-Ems region, where Hans-Heinrich Kruse has been district manager for 31 years. He started working together with Viktoria von Senden in April and is preparing to hand over to her when he retires, to ensure a smooth transition. Last but not least, NORMI milk substitute benefits from being directly at the source: NORLAC gets milk powder of the highest food quality from DMK’s processing plant in Zeven. This closeness to farmers, raw materials and the parent company is all evident in the high quality of the product – and that’s been the case for many years.
NORMI starts producing standardized milk substitutes in Zeven, based on skimmed milk and buttermilk, for the Elbe-Weser area.
The NORMI field service is launched and has been providing comprehensive and competent advice ever since.
The company starts using only its own skimmed milk fat concentrates.
Production starts of an acidified drink based on skimmed milk powder.
The cold drink KT 60, with 60 percent skimmed milk powder, hits the market as a storage feed.
Start in the new Weser-Ems sales region.
The new filling line expands production capacity through carousel bagging.
The NORMI sales area expands into Scandinavia.
Reunification brings NORMI into Saxony-Anhalt and Mecklenburg Western Pomerania.
NORMI’s sales expand into Schleswig-Holstein
The innovative Filtermat technology means raw materials are processed even more carefully.
NORMI expands its product range to include licking buckets as individual supplementary feed.
Science confirms NORMI’s philosophy, finding calves are healthier if they are given skimmed milk powder during their first weeks.
NORMI products become available in North Rhine Westphalia, Hesse, Thuringia and Saxony.
NORMI launched on the Dutch market after DOC Kaas merged with the DMK Group. The first DOC members receive the new milk substitute NORMI calf milk ASS.
NORMI supplies calf milk to Cyprus for the first time, not a large market but a test for exports to warmer countries.
New products launched: NORMI calf milk ASS TRIGOSAL and NORMI calf milk FIRST CLASS.
Herbal supplement expands the licking bucket product range.
And now? One thing is certain: We are still going strong at the age of 66! “And we will remind you of that fact a few more times in the course of the year. Stay tuned!” Hendrik Hombergs, Managing Director NORLAC