It might not be a big birthday but as Normi turns 66 this year, there is every reason to get the party started. For 66 years, calves, piglets, kids and lambs have all started their lives with NORMI. The company has stood for milk substitutes that are developed specially to meet the needs of young calves for all that time. “For me, NORMI has a special importance in the market as a premium manufacturer,” says Martin Bertels, the new sales manager for the brand. “The products are simple and safe to use and fulfill all the requirements for feeding that is natural and sustainable, thanks the raw material base. All farmers will find the right product that suits their requirements.” That has been the case ever since 1955 when Zeven first started making the milk substitute.
Since then, the company’s success has been based on three pillars, which have grown stronger and stronger through the years. The first is animal welfare. NORLAC markets the NORMI brand and is also responsible for developing special feed within the DMK Group. It works closely with renowned institutions in the animal nutrition research field, with the shared goal of creating products geared to best suit animals’ needs. The NORMI range also offers farmers milk substitutes with additional benefits, such as NORMI Calf Milk PLUS to aid digestion, or calf milk ASS TRIGOSAL to strengthen the respiratory tract.
NORLAC’s management has also steered the company with great foresight over the years and that is the second pillar of the company’s success. Take the Weser-Ems region, where Hans-Heinrich Kruse has been district manager for 31 years. He started working together with Viktoria von Senden in April and is preparing to hand over to her when he retires, to ensure a smooth transition. Last but not least, NORMI milk substitute benefits from being directly at the source: NORLAC gets milk powder of the highest food quality from DMK’s processing plant in Zeven. This closeness to farmers, raw materials and the parent company is all evident in the high quality of the product – and that’s been the case for many years.