Looking good

Uniekaas has an appealing new design. The oldest cheese brand in the Netherlands is focusing on tradition.

The Uniekaas brand has been repositioned to sharpen the focus on taste, identity and sustainability. The new look now emphasizes the company’s roots, drawing on Uniekaas’ 125-year history. The design, launched in the fall, features new visual elements including a delicious sandwich and traditional Dutch icons such as a windmill and a cow. The packaging still features the unmistakable red Uniekaas logo and stylish diamond shape. The change comes after customers perceived the older design as too “industrial.”