How Cool is That?
We are also welcoming 2022 with our successful brands Mangaroca Batida de Côco, MILRAM, Treets and Capri-Sun.
Summer, sunshine, time with friends – great times are ahead, accompanied by an ice-cold Caipirinha with real Pitú as a sorbet. The cult drink is now available as a frozen snack, one of the many highlights DMK is bringing to the market this year, together with the makers of popular beverages and confectionery. Other new treats include a vegan Katjes cup with the original Green-Eared Bunny flavor, plus pop culture classics Afri Cola and Bluna Orange now as ice lollies. Also look forward to new products from long-standing partnerships with great brands such as Baileys and Ahoj-Brause. Sales of Ehrmann High Protein ice cream alone have increased by more than 170 percent compared to 2020. Crowds are embracing these ice creams thanks to social media campaigns that are reaching the smartphone generation. Millions have seen these new ice cream products on Facebook, Instagram and TikTok, thanks to food bloggers and inuencers, those online celebrities with significant fan communities. It’s a successful strategy that DMK will continue to pursue through 2022.
