Last spring, the DMK family welcomed Alete and German Baby Food and has been integrating them step by step ever since. This year, two new DMK Baby sales companies were established on January 1.
Now, the German brand business (Alete, Humana) has been bundled into Humana sales and is managed directly from Bremen. The own brand business in Germany (German Baby Food, Sunval) will be managed from the new administrative office in Mannheim with its own management, sales and logistics at Sunval Baby Food.
Integrating the two new sales companies mainly involved IT infrastructure, sales (order management & invoicing), supply chain and logistics, procurement, quality management, product development and personnel. Right now, processes are being optimized so the brands can be repositioned and further developed.