“Food is becoming a lifestyle”

New milk, please!

One third (35 percent)  of Germans aged between  16 and 34 would like to try new and different milk mixed drinks – including milk with spices, according to a survey by Mintel, a market researcher. Food analysts say “fizzy milk”, which contains carbon dioxide and is very popular in Asia, will also become a European trend.

Transparency.

Everyone wants to know what is in their food and more than one million people use the Yazio app to check the ingredients food contains.

Shopping has to be an experience

Retail expert Daniel  B. Werner: “In the future, people will expect retail experiences that are tailored to their needs. How’s retail reacting? With innovative ideas and new shopping worlds. In 2030, shopping will mean: I’ll order my regular products online and by subscription. Because by then, classic shopping will only exist in the form of an experience. It will be all about telling great stories and individuality – anything that makes it special. In retail, companies will become partners with a 360-degree overview of selection, trends and consumer behaviour. Ten percent of all food are dairy products – and everyone buys milk, yoghurt or cheese once a week on average. That’s where DMK has to play in future. Customers will need to find products that suit them. That means that are fun and healthy, that they can eat on the go or during their lunch break. People will also want to buy products with a clean conscience. Companies will need to recognise trends early on and respond with original ideas. DMK for example did a good job of positioning Skyr just as the market for protein was booming. These innovations will matter a lot in the future, too.” 

Daniel B. Werner is a businessman, founder and business coach. He was Head of AmazonFresh Marketplace, and has also worked for BMW and Deloitte. He founded  and owns Conufactur,  a consultancy. 

Products should  fulfill wishes

Star cook Heiko  Antoniewicz: “Food and top products are also fashion, they are ever more stylish, more unusual and more tailored. People spend more time showing off what they are eating and what they can make – that is also partly being driven by social media. That has a lot of implications. DMK is one of the biggest suppliers to food retail and has a strong food service offering. It’s important to be aware of new trends. The art is to draw the right conclusions, to  understand your customers and develop new products for them. Food is no longer purely nutrition, to feed us, it has become a lifestyle. In the future, on the one hand, people will want exotic products. And on the other hand, they will want ingredients that make daily cooking easier.”

Heiko Antoniewicz is a cookbook writer and gives innovative cookery workshops. He is part of the MILRAM Food Service and in 2018, he was voted by his colleagues in the gastronomy sector as Trendsetter of the Year, for the third year in a row. 

Help in the kitchen.

Customers want appliances that can help in the kitchen to make cooking easier. The Thermomix fan community keeps on growing, while more and more new cooking appliances are coming to market. The appeal is that they are easy to use: put the ingredients in, wait, take out your food. People can now use an app to order ingredients for their Thermomix that will be delivered by REWE. 

Flexitarianism.

Researchers expect a boom. Flexitarians eat lots of vegetables, eggs and dairy products but meat only rarely. They live more sustainably but don't have to go without. That's the new lifestyle.

Trend app.

Trends are emerging everywhere: Scouts are gathering ideas for DMK all over the world – including with the ITONICS Inspirator App.