Environmental protection is close to our hearts at DMK and MILRAM. We’re defining key future issues for the brand at www.milram.de/nachhaltigkeit, including reducing the amount of packaging we use, and protecting environmental resources. MILRAM is also focusing on making products more recyclable.
There’s a breath of fresh air in the MILRAM range, where Northern Light, a mild spicy cheese, and Caraway cheese are replacing the Rügen and coastal cheeses. Both varieties are the first with the “Too Good To Go” campaign logo.
MILRAM goes topless: The lid of a 500-gram pot of yoghurt makes up 18 percent of the product’s plastic packaging. As of September, MILRAM’s natural yoghurt with 1.5 percent and 3.5 percent fat will be sold without a plastic lid to protect the environment and be more sustainable. We’re going to leave off the lid and protect the product with foil instead. There are no plans at present to use MILRAM’s own reusable lid.
The numbers are alarming: In Germany, every second person confuses the best before date with the expiry date. Year after year, up to 18 million tons of food is thrown away, mostly by households. That’s why MILRAM has decided to join the “Too Good To Go” campaign and is including its symbol on the packaging of all goods for retail sale. It encourages consumers to look, smell and taste a product to make up their minds whether it is still good. “The modern handling of our products often keeps them fresh for much longer than is guaranteed by the best before date,” says Nicole Peiler, Marketing Director Brand Retail at DMK.