The Internorga in Hamburg in March 2019 is one of the industry’s most important exhibitions – and the perfect place to present the latest innovations of the year. One highlight of this year: The new Genussstation (DIY Dessert Station) from MILRAM Food Service. The mobile dessert counter will soon be seen in canteens, cafeterias, rest stops and convenience shops. Customers can customize their desserts throughout the day – without significant need for personnel. “As market leader, we are always trying to raise the benchmark. We are very interested in getting feedback,’’ says Food Service Marketing Chief Sven Kreitz. “In this way our customers can perfectly respond to the increasing demand for individualized products.’’
Along with the new marketing concept, MILRAM Food Service is pioneering new sales channels. At the exhibition in Hamburg, the market leader debuted its new online shop. In cooperation with sales platform “selly order,’’ restaurant chefs, bakeries and gas stations have been able to order MILRAM products since February directly from the MILRAM Food Service online shop. Other novelties presented at the exhibition: The Desserts of the Year – Fruchtjoghurt Kirsche-Banane (Cherry-Banana Fruit Yoghurt), Buttermilch Dessert Wiesenobst (Meadow Fruit- Flavored Buttermilk Dessert) and Quark Dessert Himbeer-Zitrone (Rasberry-Lemon flavored Dessert Quark.) Each was added to the MILRAM line up in February.