Our DMK 2020 sustainability strategy
Entrepreneurship in harmony with people and the environment is a central concern for the DMK GROUP. It was decided in 2012 to develop a sustainability strategy that would provide guidelines up to the year 2020. Following a process conducted with internal and external stakeholders, "DMK 2020" was published in mid-2013: the ambitious sustainability programme sets a total of 60 goals in five areas with 20 fields of action, and underpins the goals with actions and indicators. The achievement of the goals is reviewed and published annually. The sustainability strategy is integrated into the corporate strategy.
Sustainability as a communal task
A comprehensive, solid structure is needed to implement the ambitious DMK 2020 programme. The Sustainability Management staff department coordinates and manages all sustainability activities and represents DMK with external stakeholders and in professional working groups such as industry initiatives. Strategically, the Management Board and executive bodies and the Council for the Future and Sustainability are responsible for its direction and for overseeing its progress. Operationally, the work is performed by the responsible business areas, which meet regularly in the Sustainability Working Group, and site officers, e.g. for health and safety, environmental protection and energy management.
Sustainability as a measurable process
The departments are entrusted with the planning and implementation of the DMK 2020 goals, e.g. Purchasing, Agricultural Affairs, Innovation Management, Occupational Health and Safety, Environmental Protection and Human Resources. All 60 goals are backed by between two and seven actions that DMK will take by 2020 or earlier. Behind all the goals there is at least one indicator, in most cases several, since many goals tend to be qualitative. The indicators quantify how far the goals have been achieved. A control system is used for internal management and control. DMK also makes selected data available to a wider public. Progress is examined with the responsible specialist departments in a goal review at the beginning of the year.
DMK has identified and analysed eight groups as stakeholders, what expectations these stakeholders have and what formats DMK can use for two-way communication with these groups (Combined Annual Report and Sustainability Report 2013, pages 16ff.). The stakeholders' expectations have been incorporated into the development of the DMK 2020 sustainability strategy. Stakeholders were also surveyed for the GRI-G4 materiality analysis and their requirements and expectations were identified in detailed analyses. The materially important topics were summarised in a materiality matrix. A number of formats are available for regular exchanges of views with stakeholders.